MEET MORRIS





S

ardinia is different. The likes of Saint-Tropez, Capri and Ibiza changed slowly over the decades, transforming from off-the-map, slumbering fishing villages to bohemian destinations and finally to glittering magnets for glittering people of fame and money – or both.Read more




E

very city has a smell. This city, Naples, smells like citrus cologne, scooter exhaust, oven-hot mozzarella and the Mediterranean. Weaving its way through the cramped alleys, bustling streets, chaotic traffic and the noise, there’s a quiet reminder – that another world is waiting just off- shore with its off-season tranquility.Read more











I

sland life. Boats, beaches and narrow alleys. Mornings start late – but not Ibiza-late. Coffee – one cappuccino followed by an espresso. No more no less. A long swim far away from the beach. How deep could these waters be? Lunch is always a long and festive affair. Espresso. Swim. Sleep. Swim. What’s the backgammon score? Gossip, glossies and an old beaten-up copy of a Penguin Classic that someone found back at the house. Read more




T

he fashion dictionary needs an update. There are a few trends that should no longer be labeled as such, given that they neither come nor go. In- stead they are ubiquitous every year – and for good reason. Nautical, safari, equestrian – all are not trends but rather classics. And so a rebranding of Read more










S

t. Tropez is unapologetically extravagant. Ever since Brigitte Bardot was captured on its beaches in the film “And God Created Woman”, the port town has become associated with sunshine, celebrity and glamour.

But away from the Vieux Port, where super yachts compete for mooring spots and day tourists compete for spots to admire them, St. Tropez’s winding, cobblestone streets are lined with apricot-coloured houses. St. Tropez has two faces.. Read more




P

aris is a great city in which to become a man – or a woman - of the world. The very best, even. A place where one can get the education that no school or university – no matter how prestigious – can offer. It is a place where a young and innocent person transforms into a confident man or woman, certain of his or hers tastes, and surer of ones place in the world.. Read more










F

ashion is driven by the new, yet we are tirelessly attracted to the allure of the past. Menswear in particular is perennially nostalgic about the 1950’s and the aesthetic and lifestyle of its icons.

Grainy images of Marlon Brando and Cary Grant clutter the style pages of every men’s magazine on the rack, seducing us with an era before smoking would kill, and livers could fail. A period of abundance and acquisition, where style was unapologetically masculine and lives were decadent.. Read more







S

ituated on the rocky peninsula of Saint-Jean-Cap-Ferrat, Paloma is where “tout le monde” comes to lunch during the summer. The character of Cap Ferrat reflects the character of its most famous beach cum restaurant – Paloma. This peninsula has always been the discreet aristocrat compared to Cannes (the grand dame), St. Tropez (the naughty kid sister), Nice (the smelly grandfather) or Monaco (the flashy, nouveaux riche step dad).. Read more







Fashion is a funny thing. The word implies constant change – always moving on to the next big thing, the next trend and the next look. That’s not Morris. We prefer the word curious – and as a brand you could say that we’re style curious. That means that Morris prefers to rush slowly. The results are always better that way. We know who we are, where we’re coming from, and also where we’re going. Let’s take it from the beginning.

The name Morris comes from the legendary men’s shop, which was located on Hamngatan in central Stockholm from 1949 to the beginning of the 70s. Morris was the destination of choice for gentlemen of all ages. The store attracted dandies throughout the country with a passion for British-made clothing and accessories that were synonymous with quality.

“I thought the historic connection was amusing, but Morris is also a good name. It’s as simple as that really,” says Jan Alsén, the founder of Morris.

Our style foundation and inspiration comes from the classically preppy, but mixed with an ample portion of contemporary and innovative influences, and a dose of obstinacy. Geographically, we firmly belong on this side of the Atlantic. We’ve borrowed classic old-world charm and convention from the British with a bit of eccentricity thrown in. The streets of Paris, Milan and Rome taught us chic elegance, and a certain nonchalant “joie de vivre.” And from Sweden and Scandinavia, our place of birth, we learned about design, quality and straightforwardness – useful character traits when bringing Morris out into the world.

 

For Spring 2013, we also introduced Morris Lady – a line that shares the same philosophy as the men’s collection, but with an added feminine flair. Morris Lady is inspired by icons like Coco Chanel, Jackie Kennedy and Audrey Hepburn – strong and stylish woman that flirted with the men’s classics, but always in an elegant and chic way with the manners to match. It is an interesting clash that sums up the essence of a Morris Lady and her personality.

Fashion does change from season to season, even for Morris. But being style curious rather then trend driven, we’re selective in what we pick up and mix into each collection. Often it’s rediscovering classic pieces, and giving them an update in design, material and colour. All Morris collections, including Morris Lady, are carefully curated – every single garment or accessory has our love and approval, and hopefully our customers’ too.